AI Training

AI Training for
Marketing & Advertising

2-day training is designed for marketing and advertising professionals looking to harness AI for a competitive edge. By the end of the program, your team will gain a solid understanding of AI, apply practical strategies, and leave with a clear action plan for integrating AI into your marketing initiatives.

Learn more

Who should attend

CMOs and senior marketing professionals, leaders in advertising & sales
SMB owners
Marketing & communication designers
Product growth managers, and creative producers

Your key outcomes

Hands-On Learning

A balanced mix of theory, case studies, and practical exercises for real-world application.
AI Implementation

Understand key GenAI concepts and how to integrate them into your marketing and advertising strategy, including funnel optimization, customer engagement, and content creation.
Practical Implementation

Develop hands-on skills to effectively use AI tools for your specific needs.
Strategic Decision-Making

Focus on AI’s business impact, marketing efficiency, and growth potential.
Legal & Ethical Considerations

Learn best practices for risk mitigation and governance in AI-driven marketing.
Immediate Takeaways

Leave with a clear AI action plan and an implementation guide to apply AI strategies effectively.

What's included

2 days of expert-led training combining theory and hands-on exercises
Implementation Guide for structured AI adoption in your strategy
Guided feedback & reflection throughout the training
1-month post-training support via a dedicated chat for follow-up questions and guidance

Meet your tutors

Tata

AI in Marketing Expert, CEO of Grow Global Tech, ex-Nike & Picsart

With experience at Nike, Picsart, Sololearn, and other startups, Tata has been at the forefront of AI since 2019. She has led teams across AI model development and marketing applications. As CEO of Grow Global Tech, she helps startups scale their marketing with AI-driven strategies.
Yana

Co-Founder & CEO of YAi

Yana leads YAi, an "AI-as-a-Service" platform automating marketing workflows. Previously, she founded and scaled Yay!Starter, a marketing partner for EdTech, FinTech, and SaaS businesses, which was acquired in 2024. She is also a mentor and speaker at accelerators like Startup Wise Guys and Tenity, focusing on AI's role in content creation and marketing automation.
Maria

Facilitator, Executive Coach & Marketing Expert

Maria is an Executive Coach and Leadership Trainer with a background in strategy, marketing, and communication, now specializing in building high-performance company cultures. She has worked with Unilever, Lego, and Lindt, managing high-budget campaigns and earning marketing awards. As the facilitator of this training, Maria bridges AI marketing tools with leadership and strategy, creating a productive learning environment where participants gain both technical insights and practical implementation skills.
Alex

IT entrepreneur and investor. Ph.D. in Computer Science, ex-Google

AI-focused IT entrepreneur, investor, and technology leader with a Ph.D. in Computer Science and prior experience at Google. Over 10 years of expertise in developing and scaling AI-driven products, including web search, advertising systems, recommendation engines, and payment solutions. Experienced in building and leading distributed teams. Regular consultant and advisor on AI, technology development, and strategic growth. Frequent speaker at conferences and workshops, focusing on AI advancements, team leadership, and soft skills development.

Fee and Application

Location

Virtual (Globally)
Face-to-Face (UK & Europe)

Duration

2 days

Delivery & Pricing

Virtual Classroom: Starting from £1,500 per delegate.
Face-to-Face: Pricing is discussed individually.

If you’d like to learn more about the training or sign up, please fill out the form below. Your registration will be confirmed upon payment of the enrollment fee.
The program is limited to 20 participants.

Agenda

Day 1: GenAI Foundations & Practical Implementation

Understanding AI in Marketing & Advertising

How AI is transforming marketing and advertising
Key AI capabilities: content generation, automation, personalization, strategy, and data-driven decision-making
Legal & ethical considerations: responsible AI use, data privacy, and bias awareness

AI for Marketing Analytics & Optimization

AI for audience insights, trend analysis, and campaign performance tracking
Hands-On Practice: Using AI analytics tools

AI in Advertising & Performance Marketing

AI-driven ad targeting and campaign optimization
Dynamic ad creation and real-time performance adjustments
Case Study Demonstration: AI-powered advertising campaigns

Practical AI Exploration
Interactive Session: Experimenting with AI tools to optimize strategy, analyze data, or automate marketing tasks.

Day 2: AI for Personalization & Content Creation

Customized AI Applications – Choose Your Focus
Participants can tailor the session to their specific needs by selecting from the following AI applications:

Option 1: AI for Customer Engagement & Personalization

Using AI to gather customer insights and improve engagement strategies
Personalizing customer journeys & automating customer communications
Hands-On Practice: Applying AI to optimize customer interactions
Case Study Demonstration: AI-driven personalization success case

Option 2: AI for Content & Creative Strategy

AI-powered content creation & copywriting
AI in social media marketing & influencer campaigns
AI for visual content & design (image, video, and ad creative generation)
Hands-On Exercise: Creating AI-generated content for a marketing campaign
Case Study Demonstration: AI-driven social media marketing campaign

Final Session: The Future of AI in Marketing & Best Practices for Implementation

Emerging trends and innovations in AI marketing
Practical steps for integrating AI into long-term marketing strategies.

Additional Service: Custom AI Training

We design tailored AI training programs to meet your business needs, ensuring a personalized learning experience that enhances your marketing and advertising strategies.

What’s Included:

Needs Assessment: Identify skill gaps and AI opportunities through surveys or interviews.
Tailored Training Goals: Set clear objectives aligned with your business priorities.
Personalized Learning Paths: Adapt content to participants' roles and experience levels.
Continuous Assessment & Feedback: Use AI-powered tools for real-time progress tracking.

Pricing is discussed individually.

If you need to get in touch with us, send an email to maria@mattercompany.uk, or follow us on LinkedIn for more news and updates

maria@mattercompany.uk